How Leica is working with Xiaomi to bring its iconic camera tech to smartphones - The Indian Express.

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Anuj Bhatia 27 Feb 2024 The Indian Express

Leica, known for its high-end cameras, emphasizes maintaining quality and won't compromise for budget smartphones. Partnering with Xiaomi, they aim to bring the "Leica look" to phone cameras.

“We don’t want to see Leica quality in 100 or 200  smartphones. It’s not possible because then we cannot have the best lens or the best imaging,” explains Kay Plaetke, Strategy & Business Develop…


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